First Principles Finance
About Me
I wasn't born into wealth. I built my way out of the trenches.
At one point, my wife and I were buried under $170,000 of student loans and $35,000 in credit card debt. No rich uncle. No financial safety net. Just late nights, sacrifice, and a fire to break free.
While others slept, I was driving Uber through snowy Milwaukee nights, grinding 16+ hour days just to stay afloat during the pandemic—sometimes making $100+ an hour, sometimes making nothing.
When we moved to California chasing a better opportunity, the hustle didn’t stop. I was still driving 2 hours away in Los Angeles, sleeping in my car for up to 5 days straight, working non-stop to stay afloat.
But I knew we couldn’t just hustle forever. I needed a real plan.
So I became obsessed.
I read every book, listened to every podcast, and tested every strategy—budgeting, debt payoff, saving aggressively, and investing smarter. I tried what the experts said, kept what worked, and threw out what didn’t.
We paid off every dime of that debt. We saved six figures. We bought our time back.
This Isn’t Just About Money. It’s About Freedom.
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That journey taught me what truly works—not just with spreadsheets, but with mindset, motivation, and momentum.
I built First Principles Finance to share everything I learned. Not theory. Lived experience.
I blend tools and frameworks from experts like Tiffany Aliche, Ramit Sethi, and Dave Ramsey with deeper mindset work from NLP and Dr. John Demartini’s values-based planning.
Whether you’re:
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drowning in debt
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feeling stuck or unsure where to start
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or just ready to break free and build wealth from the ground up
…I’m here to walk with you—step by step—just like I did up that damn mountain.
Why Work With Me?
I’ve Been in Your Shoes.
Not just overwhelmed—but buried. I lived through the stress, doubt, and fear. I made it out—and I know how to guide you through it.
Real-World Strategies.
This isn’t theory. Everything I teach has been lived, tested, and refined in real life. No fluff. No gimmicks. Just results.
Your Plan, Not a Template.
You’re not a spreadsheet. You’re a human with goals, values, and a unique life. That’s how we’ll build your financial game plan—tailored, real, and doable.
My Mission
To help professionals and high earners escape financial stress, align money with values, and create a future they’re excited about.
It’s not just about dollars.
It’s about freedom, security, and building a life on your terms.